04 — Campaigns
Campaigns.
Dettol
Reckitt · via Pulse Nigeria
Inherited the account while the brand was preparing to leave, believing the agency didn't understand them. Worked from the client's office for a month, diagnosed a share-loss problem behind the creative complaints, and built a year-long strategy around it.
Result Brand stayed another yearSocial following +280%
Maggi
Nestlé · via Pulse Nigeria
A Christmas campaign built to find and reward the brand's most loyal customers, identified through Facebook analytics. Jingle, recipe films, influencer distribution, UGC mechanic.
Result 100+ UGC entries44M impressions, earned and paid
Jameson
via Pulse Nigeria
The brand's first post-COVID activation, timed to World Beard Day 2020. Five shoot days, five finished films cut into teasers, supporting UGC campaign.
Result 22 pieces of content1M+ impressions · 500K+ video views
Mouka
via Webcoupers
Led the team that won the account and ran it for over a year. Rebuilt the brand's website and stood up a product photography and content pipeline.
Launched #MoukaDreamtime#MoukaMondeoSpring · #MoukasGreenValentine